And then, when the violence turned around on him, with a gang of deputized Proud Boys breaking into his workplace and starting to execute people for being "woke" and ruining the country, he looked around, like "we're all looking for the guy that did this."

I'm not trying to say this particular CEO didn't deserve it. But also, what the outcome is, is important. Calling for killing as the easy answer is something people do when they're not familiar with killing.