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YouTube tests blocking videos unless you disable ad blockers
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this post was submitted on 13 Jun 2023
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Technology
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YouTube is very profitable.
Targeted ad revenue is massive - and Google owns both the platform and ad delivery system (AdSense). As well, YouTube Premium and YouTube TV exist.
YouTube Premium has 50 million subscribers.
YouTube TV is great for live sports and has something like 6 million subscribers now (compared to Comcast who has around 15 million TV subscribers). It's only going up. At $73/mo, that earns them $5.25 Billion a year in subscription fees alone.
While they have high expenses, they're rolling in money.
As data compression gets better and hardware becomes cheaper - YouTube's operating costs get cheaper... which means bigger paychecks for execs.