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I mean, it's still another pretty big company, but the Shopify "Shop" app is actually pretty great as an alternative to Amazon.
Basically, all the businesses using a Shopify online storefront are amalgamated and searchable in one app, and the UI is pretty solid, too. I really like that a business can have their own website with a storefront, but also be there for convenience and still be in the same system.
My small shopify business thanks you!
That's actually such a smart move for Shopify to incentivise use of their platform over others.