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How is this meme relevant AGAIN?! (lemmy.world)

submitted 3 weeks ago* (last edited 3 weeks ago) by Stamets@lemmy.world to c/memes@lemmy.world

50 comments fedilink hide all child comments

Seriously. They're changing the fuckin' name again

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[–] TrickDacy@lemmy.world 14 points 3 weeks ago (2 children)

I'd argue the only indefensible move was changing it to "Max" at all. The other rebrands sort of made sense in context

[–] Psythik@lemm.ee 17 points 3 weeks ago (2 children)

Someone correct me if I'm wrong, but this is the way I understand it:

HBO Go was intended for cable subscribers. You needed to log in with your cable credentials.
HBO Now was for people who wanted HBO Go but didn't have cable. Due to agreements with various content providers at the time, HBO had to launch a second service to accommodate these people without breaking any agreements.
Warner Discovery Channel Bros. buys the HBO brand. New agreements are made, allowing HBO Go and HBO Now to be combined into a single app, now called HBO Max
Warner Discovery decides to rebrand the app as just "Max", regrets it, and here we are today.

[–] TrickDacy@lemmy.world 7 points 3 weeks ago (1 children)

You're almost entirely correct. Slight caveats -- on step two, HBO Now had a slightly different catalog than Go due to said agreements. Then on step three they also added a bunch of non-HBO stuff too. You probably know this stuff I'm just spelling it out for anyone who might not.

[–] RedditRefugee69@lemmynsfw.com 2 points 2 weeks ago

I did not. Thanks.

[–] EightBitBlood@lemmy.world 3 points 3 weeks ago

You are 💯 correct, and impressive you know the details!

The funniest part about it all to me is that AT&T bought Warner / HBO in 2014 - 2017 for 80+ billion at the height of Game of Thrones popularity (after winning an antitrust lawsuit against the merger).

Then season 8 happened, and in 2018 AT&T immediately sold Warner / HBO to Discovery where they merged into the David Zadislav Hollywood cluster fuck they've become.

The branding then unbranding of HBO to MAX was after the Warner Discorvery merger. They just have no idea what to do with their IP as they have no experience making or working in the creative industry.

[–] Wilco@lemm.ee 5 points 3 weeks ago

What is it boy? The CEO is at the bottom of the well? "Go Now Max" .. oh no! (Reference: Lassie, a show from the 1950s)