this post was submitted on 23 Jul 2025
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The reason why there's so much Japanese or Japanese-flavoured media is that the Japanese government has actively funded their media sector for decades with the explicit purpose of swaying people to hold pro-Japanese views as a kind of political soft-power. These efforts have been broadly successful. The material conditions that facilitated these efforts (allowed to gain from the spoils of imperialism to serve as a buffer against communism, a one party state allowing long-term planning, no official military with which utilize hard political power) are largely due to the US-shaped sociopolitical situation that emerged out of post-WWII Japan.
Consequently, many pieces of Chinese/Korean media actively copy the (now-popular) anime aesthetic partly because it's known to succeed, and partly because of the
effect.
A pair of (rather long, admittedly) videos on the subject. Disclaimer, the presenter is somewhat of a lib and also a lawyer, but makes a convincing case imo:
Anime, Propaganda, and Soft Power Politics
Why Do So Many Gacha Games Pretend To Be Japanese?
Good post
I found YouTube links in your comment. Here are links to the same videos on alternative frontends that protect your privacy:
Link 1:
Link 2: