this post was submitted on 15 May 2026
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161
New Nightmare Just Dropped: '3D' Animated Ads on Trucks in Traffic (www.thedrive.com)
submitted 22 hours ago by sanitation@lemmy.radio to c/technology@lemmy.world
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[–] Archr@lemmy.world 15 points 19 hours ago (3 children)

Someone please correct me if I am wrong. The article does not say where this is happening.

AFAIK these might be illegal in the US but only by technicality since we have laws against flashing lights. Especially ones that could be mistaken for police lights. (yes I know they are box trucks not police cars. But while you are driving and just see the lights in your mirrors you might mistake it for police).

[–] ThunderQueen@lemmy.world 8 points 17 hours ago (1 children)

I havent seen this specific 3d advertising truck but i have definifely seen ad box trucks in my city with flashy ads

[–] AlligatorBlizzard@sh.itjust.works 4 points 11 hours ago

My city had the absolute worst one. Some bigoted pieces of shit ran a transphobic one around a pediatric hospital that has a clinic for trans youth.

I was strongly tempted to lose a box of roofing nails off the back of my bike.

[–] blackbeans@lemmy.zip 11 points 19 hours ago

Same in Europe, it's generally not allowed to have distracting lights or signals on cars. Advertisements on trucks are only allowed if they are passive (e.g. painted or printed).

[–] ClanOfTheOcho@lemmy.world 5 points 19 hours ago (1 children)

Not a slam dunk, but I can confirm that the street markings look American, the license plates appear to me to conform to American sizing and placement, and there is an American flag (amongst a few others) hanging from a pole. Gonna say it's most likely somewhere in the States.

[–] Warl0k3@lemmy.world 6 points 19 hours ago* (last edited 19 hours ago)

The company is a multinational, HQ in Florida in the US and Paris in the EU. We all get to share this one.