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Unpopular Opinion
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Chains aren't necessarily popular because they're great, but because they're accessible and predictable.
See also: Applebee's
I used to eat there a lot when they had the never ending riblets. Wouldn't be surprised if I am the reason they stopped doing that. On more than one occasion the manager gave me coupons for so much % off the next visit if I would leave.
Pretty much every big national chain in America has followed the same trend line. Fridays, chilli's etc. They all rose.to popularity, spread all over and once they reached saturation started cheating out on ingredients and quality control to make more money.
I think the decline was evident before 2008, but it really excelerated the trend. I used to love macaroni grill. It went to complete shit not long after 2008 with new ownership and I haven't been to one in probably at least a decade.
They were one of the only chains I enjoyed the food from. Macaroni Grill was a nice cross section of value and quality on the food. Then they got bought and it became basically olive garden quality really quickly. The first time I went after I got lasagne and it was like dorn room cafeteria quality. Then they supposedly realized they fucked up and brought some quality back at some point and I went back, still sucked. Went from somewhere I'd recommend some decent somewhat authentic Italian food on a budget to somewhere I'd silently judge anyone for enjoying.... It's like all the other big chains now, they're clearly throwing the equivalent of freezer isle meals in ovens.
I can't figure out if people don't know it or are just that lazy. TGI Fridays and a few other places have the balls to sell it in the grocery store freezer isle. Yet somehow people still go pay for them to warm up a frozen dinner for them.