I know it's quite an insignificant bit of enshittification but I still feel a bit miffed that every logo these days looks the same.
this post was submitted on 01 Jun 2026
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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Pinterest, Burberry, and Rimowa all got major downgrades. A bunch of the others weren't very legible before or were kind of a jumbled/weird or also boring typeface (and so replacing with another boring typeface doesn't really matter)
Airbnb & Revolut looked like somebody did it with chatgpt on fiverr
Spotify looked goofy
Yves Saint Laurent was almost good but the kerning was atrocious
Berluti & balmain were just different boring fonts. Counterpoint: facebook, balenciaga were also just boring fonts but looked way better than the new boring font
At least they were unique, but they kinda sucked too
eBay was basically a captcha.