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"Nobody's making games for the retired people" – The growing yet underserved market for grey gamers
(www.gamesindustry.biz)
this post was submitted on 05 Jun 2026
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Technology
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My 76 year old aunt is active in her local veteran's hall. One of the younger vets brought in a gaming pc and demoed some games. My aunt was stoked. She immediately got a discord account and is shopping new laptops so she can play some games.
If the old aren't gamers already, often having someone show them in person can flip that switch. Their meeting hall has a couple pc's available and they're talking about upgrading them for LAN parties.
Games are marketed at the young. But retirees have free time. Marketing games to older folks makes sense.
Yeah but for everyone like that there's one or more like my mother (that's demonic) or dad (what's going on, you keep switching too fast, what is that, etc...?)