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You have to start by understanding that for mobile phone companies, they are using an extremely specific and industry-focused definition of "data" that relates ONLY to the way mobile phone networks are implemented and billed.
If you are trying to understand it purely from any sort of more general, widespread definition of "data" which is what most people seem to be describing below, there are way too many steps and details between that and what the mobile phone company calls "data" for you to wrap your head around in a single question.
So I'm going to tell you what data means to a mobile phone company:
It means ANY internet traffic you use (upload or download) on your phone (or if you are sharing your phone as a hotspot, any used by the hotspot) AS LONG AS all of the following are true:
There are exceptions and edge cases, but as a general rule, that's what a mobile phone company will consider "data". Anything you upload or download or stream on the internet almost always qualifies, unless you're on a WiFi connection like at home or work, assuming you have that WiFi connection enabled. Youtube is data. Netflix is data. Emails are data. Phone calls can be data, if you're using an "app" like WhatsApp or FaceTime or VOIP or any sort of video-calling feature.
It is measured in millions (mega) or billions (giga) of bytes. Text and static images, like wikipedia and many other webpages are, use negligible and almost irrelevant amounts of data. Apps, app and OS updates, streaming audio and especially downloading or even just playing games and video content (movies, TV shows, video calls) use very significant amounts of data and can quickly use up the quota in hours depending on the quality settings.
To tack on to this:
SMS requires practically no transmission cost, as it is embedded in an unassigned portion of the frames being sent between the phone and tower - frames which are always being sent anyway for keep-alive, registration, etc. There's some infrastructure required (SMS gateway, network to other cell companies) so it's not completely a sunk cost for them.
MMS historically worked the same way, just the media was base-64 encoded, and required an http server to temporarily host the media files for the person you were sending to.
Begin the age of the smart phone and data plans - now MMS are sent via the data connection because it's much faster and doesn't consume voice channel time, leaving more voice channels available for voice calls.
Today SMS is still largely sent the old way, but with 4G/5G the connection is completely different (it doesn't use the same framing), so effectively it's being sent via the data connection.
Voice is generally no longer via a voice channel, but really VOIP - vendors have pushed for voice-over-data since the beginning of 4G (I think LTE doesn't even have voice channels anymore, 5G definitely doesn't - it's all essentially VOIP).
This is all from memory, so may not be spot on.