this post was submitted on 16 Jun 2026
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United States | News & Politics

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The American World Cup Introduced Ad Breaks—and Everyone Absolutely Hates It (www.wsj.com)
submitted 2 days ago by geneva_convenience@lemmy.ml to c/usa@lemmy.ml
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As the World Cup landed in the U.S. for the first time in three decades, international soccer fans have been acquainting themselves with the distinctly American pleasures of barbecue, highway traffic jams and Texas summers.

But there’s one American tradition that fans of the world’s most popular sport simply cannot tolerate. This summer, World Cup games have introduced commercial breaks smack in the middle of each half.

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[–] farting_gorilla@lemmy.world 11 points 2 days ago (1 children)

They are calling them "hydration breaks" and spinning it like it's to make sure players are ok in the heat/humidity.