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The American World Cup Introduced Ad Breaks—and Everyone Absolutely Hates It (www.wsj.com)

submitted 3 weeks ago by geneva_convenience@lemmy.ml to c/usa@lemmy.ml

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As the World Cup landed in the U.S. for the first time in three decades, international soccer fans have been acquainting themselves with the distinctly American pleasures of barbecue, highway traffic jams and Texas summers.

But there’s one American tradition that fans of the world’s most popular sport simply cannot tolerate. This summer, World Cup games have introduced commercial breaks smack in the middle of each half.

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[–] Bloomcole@lemmy.world 1 points 3 weeks ago

They should just continue playing and let the idiot countries that bow to the corporations run their ads.
The rest of us should see an uninterrupted game.