this post was submitted on 16 Jun 2026
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Look back at some of the examples I have given. Perhaps you are interested in world cup things, but most people aren't. How things are now, people see it as something a bit forced, when it really would have been better as an extension pack or something else that's opt-in. If you replace the world cup with topics you aren't as interested in, I think you will see the problem.
Here are some more examples if you aren't convinced:
Imagine if Nestle did a coffee promotion with Firefox, and the browser badgered you to use the Nestle themed backgrounds. It would be pretty annoying, right? It's not a war crime, but it taints the user experience.
Or what if McDonalds did something with Firefox, where the start-up sound is the "doo-doo doo-doo doooo", and widgets that show you the nearest McDonalds location were added as well. For most people, this would be a blatant advertisement.
Same goes for other topics I have mentioned, a few people might be interested, but most aren't. It is in the interests of everyone for these to be opt-in as an extension, so the people who do want it can install it themselves rather than having it baked in for all installations!
I think its find for them to show things you might not be interested in. I trust they'd only show things aligned with their brand and not shill Nestle coffee. The world cup is followed by a significant % of the world so an un-intrusive option asking users if they want to opt in is more useful than it is annoying.
To compare the world cup to mcdonalds or nestle coffee is crazy. The world cup is the largest sports event in the world and is followed all across the globe, its expected to have 5-6billion people following it in some way and 1.5 billion watching.