Firefox

I think its find for them to show things you might not be interested in. I trust they'd only show things aligned with their brand and not shill Nestle coffee. The world cup is followed by a significant % of the world so an un-intrusive option asking users if they want to opt in is more useful than it is annoying.

To compare the world cup to mcdonalds or nestle coffee is crazy. The world cup is the largest sports event in the world and is followed all across the globe, its expected to have 5-6billion people following it in some way and 1.5 billion watching.