this post was submitted on 21 Jun 2026
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188
Brands using AI-generated influencers to promote products on social media (www.theguardian.com)
submitted 20 hours ago by sanitation@lemmy.today to c/technology@lemmy.world
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[–] xthexder@l.sw0.com 6 points 11 hours ago

The term "influencer" is about as descriptive as "AI" now, it's way too big a category to really say anything useful about.

Personally I would consider independent product reviewers as "influencers", and companies being able to fake that by paying a real person via strict sponsorship terms or using AI are both a huge problem.