this post was submitted on 26 Jun 2026
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Apple users are the least likely segment to stop buying the product even if they increase price by 500$. "Expensive and exclusive" is part of the brand.
That is part of it, but not the whole story.
In the PC vs Mac story, Mac has evolved to appear to respect your privacy more than Windows.
It is also seen as an OS that gets out of your way and allows you to focus on work, while Windows is seen as a billboard of ads and annoyances.
I am not saying either is 100% true, however, this is my impression after 15 years as an IT guy speaking with users.
That’s why the MacBook Neo is putting up numbers, because it’s expensive and exclusive. /s
IME Apple phones often end up cheaper over the life of the device because they get updates for 5+ years. Not everyone needs a Pro with maxed out specs. They’re hardly exclusive, either; have you seen how common they are? Every other person in the states has an iPhone. They’re often giving them away with cell phone plans. Getting a previous gen iPhone is probably one of the best values because it’s still fast and will be supported for years to come, but it’s significantly discounted.
To be fair that's a pretty new development along with the M series chips. Before then Apple stuff has always been the more expensive and overpriced choice.