this post was submitted on 26 Jun 2026
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Pebble
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For discussion of the Pebble smartwatch.
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"Tech journalism: product review or shut up" is an odd take, but okay. Also, the article was based on an interview they did with Eric. They buried that fact in the second paragraph.
Sure, but the vast majority of the things they say about the product are almost certainly quotes from the manufacturer, however they're not presented as such. So you can't tell the difference between product marketing and the author's opinion, because the author blurred the two together.
The article is not presented in interview form. It's presented as an advertisement for a product, disguised as an article.
I can't believe you made me do this but I count 17 obvious attributions to Eric across the 17-paragraph article. Sure, some paragraphs have zero and some have more than one, but these plus a bit of analysis from the author adds up to an honest accounting of what the new Pebble is doing, why it even exists, and why Gizmodo's tech enthusiast readers might want to know about these really niche, not-well-marketed products.