this post was submitted on 28 Jun 2026
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[–] peeonyou@hexbear.net 18 points 1 day ago* (last edited 1 day ago) (1 children)

They've been trying to pull some form of this since the 90s. It has been resoundingly rejected every time, but this time they've got big tech on their side, and they've got the technical means in place to pull it off now.

[–] darkcalling@hexbear.net 3 points 22 hours ago (1 children)

AI created the perfect storm. Big tech previously profited somewhat from people being more comfortable doing certain things online in private anonymity. But now the ad impressions are worthless because of AI bots, the scrapers are banging down the doors of everything and driving up hosting costs, and the only way other than murdering the AI industry to stop this is forced human identification so yes I fear we are quite screwed.

[–] peeonyou@hexbear.net 1 points 9 hours ago

Oh great point. I hadn't thought about the AI agents that must be wreaking havoc on the whole ad empire.