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"The 'AI Stigma' is real and severely punishes developers": A new study shows how much using AI in games hurts sales, and the numbers are hard to believe (www.windowscentral.com)

submitted 15 hours ago by Salamence@mander.xyz to c/gaming@lemmy.ml

37 comments fedilink hide all child comments

cross-posted from: https://hexbear.net/post/8882542

It's a different story for the more established studios with an existing following and previous titles. Game Oracle found that the use of AI by these studios resulted in a significant 40% to 60% drop in sales.

That's a huge difference. AI stigma seems to hit competent developers with a lot to lose the hardest, and I'm not sure that game studios are ready to accept it.

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[–] Tenderizer78@lemmy.ml 3 points 8 hours ago* (last edited 1 hour ago)

The thing about this data is that it isn't controlled for quality (probably, I only skimmed the article). I don't support AI "art" myself but I don't bother checking the AI disclosure normally unless it looks clearly AI generated.

EDIT: I got around to reading the original PC Gamer article it's implied that various factors are controlled for. But realistically there's no way to actually control for the quality. They apparently filtered out obvious slop though. We can conclude from the data that AI disclosure reduces sales, or that AI use reduces game quality, or both.