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"The 'AI Stigma' is real and severely punishes developers": A new study shows how much using AI in games hurts sales, and the numbers are hard to believe (www.windowscentral.com)

submitted 22 hours ago by Salamence@mander.xyz to c/gaming@lemmy.ml

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cross-posted from: https://hexbear.net/post/8882542

It's a different story for the more established studios with an existing following and previous titles. Game Oracle found that the use of AI by these studios resulted in a significant 40% to 60% drop in sales.

That's a huge difference. AI stigma seems to hit competent developers with a lot to lose the hardest, and I'm not sure that game studios are ready to accept it.

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[–] chicken@lemmy.dbzer0.com 8 points 12 hours ago* (last edited 12 hours ago) (1 children)

Game Oracle's initial research, even at a surface level, is eye-opening. It studied almost 10,000 Steam releases between January and October 2025, discovering that games disclosing AI use averaged just 4 reviews in the first post-launch month compared to 7 reviews for games without AI.

What I want to know is whether this study involved any sort of pre-screening quality filter for the games considered. If that's not accounted for, there's definitely going to be a larger volume of very low effort asset-flip-equivalent AI games just because it would be faster and more scalable to make them that way, which would skew the numbers and not show whether people are avoiding games due to the AI label independently of their quality otherwise.

[–] AntiOutsideAktion@lemmy.ml 1 points 1 hour ago

The absurd initial prices of over 100 dollars is because steam will keep all of the money from games that don't sell 100 dollars gross.