this post was submitted on 04 Jul 2026
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[–] Shellofbiomatter@lemmus.org 17 points 2 days ago (5 children)

So if I'm understanding it correctly. They are seeing ads literally in front of them all the time? Like those glasses are playing ads constantly?

[–] AwesomeLowlander@sh.itjust.works 16 points 1 day ago* (last edited 1 day ago) (1 children)

No, but they're getting ads on their other devices based on stuff they see that they happen to ask meta about, or upload videos of. There's no HUD for it to serve ads to you on the glasses.

[–] Shellofbiomatter@lemmus.org 1 points 1 day ago

Fair, that's understandable. Though whole new level of tracking.

[–] Zarobi@aussie.zone 4 points 1 day ago (1 children)

Imagine if your gaze lingers slightly too long on a packet of Tim Tams, but you're trying to be good, and you have a conversation with your partner about how hard it is to kick sugar. Then later you start getting aggressively advertised to, TimTams everywhere on massive discount, because Meta knows your weakness now. But not just with chocolate, with everything in your life, exploited as ruthlessly as possible, and also you paid a premium for that privilege.

[–] toast@retrolemmy.com 3 points 1 day ago

Stop, Mark Zuckerberg can only get so hard!

[–] otacon239@lemmy.world 11 points 2 days ago (3 children)
[–] Maestro@fedia.io 5 points 2 days ago

Cool video. I was expecting Minority Report 😄

[–] NaibofTabr@infosec.pub 4 points 1 day ago

There are marketing people watching this and thinking, "These are great ideas!"

[–] Shellofbiomatter@lemmus.org 4 points 2 days ago

Talk about nightmares.

[–] lemmysmash@piefed.social 6 points 2 days ago

I think that would be the next step, once they get enough idiots to hook onto that shit. For now, I believe, the ads are only on the platforms to which they've already hooked everyone. But I'm also an optimist, huh xD