this post was submitted on 10 Jul 2026
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My takeaway from the article is that these "costs" are what it would have cost to actually license the use of a celebrity for every random ai social media post.
Basically the same copyright math they have been using for years, where every pirated copy of something is a loss of the full msrp.
I don't think you can compare it the same way though. For one, you're comparing the marketing departments of companies versus the average consumer. The decision making process is different and the product is different. For piracy, we're looking a a copy of a piece of work meant to be sold to the masses whereas this is a brand new commissioned piece of work for a specific purpose.
Add in the fact that the licensing of consumer media makes it so that you never actually own that piece of media. Whereas in this case, in most scenarios, the company who purchased the celebrity's likeness for the production of this work gets to use that work forever.
There's also the fact that using someone's likeness without consent is a whole other can of worms.
I'm pretty sure that, if you take any one medium, if every single person who downloaded a pirated copy had to instead acquire it legally:
Antipiracy arguments have always been fraught with erroneous speculation.
Without erroneous speculation the numbers become trivial, pitiful, degrading...
Its the same way Onanism is killing a theoretical baby
Pulling out is a felony abortion in Texas.
Kinda makes me want to engage in copyright infringement just to help boost the numbers. Not with AI, though.