this post was submitted on 10 Jul 2026
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[–] Zarxrax@lemmy.world 46 points 1 day ago (4 children)

My takeaway from the article is that these "costs" are what it would have cost to actually license the use of a celebrity for every random ai social media post.

Basically the same copyright math they have been using for years, where every pirated copy of something is a loss of the full msrp.

[–] pycorax@sh.itjust.works 2 points 20 hours ago* (last edited 20 hours ago)

I don't think you can compare it the same way though. For one, you're comparing the marketing departments of companies versus the average consumer. The decision making process is different and the product is different. For piracy, we're looking a a copy of a piece of work meant to be sold to the masses whereas this is a brand new commissioned piece of work for a specific purpose.

Add in the fact that the licensing of consumer media makes it so that you never actually own that piece of media. Whereas in this case, in most scenarios, the company who purchased the celebrity's likeness for the production of this work gets to use that work forever.

There's also the fact that using someone's likeness without consent is a whole other can of worms.

[–] lyralycan@sh.itjust.works 5 points 1 day ago* (last edited 1 day ago) (1 children)

I'm pretty sure that, if you take any one medium, if every single person who downloaded a pirated copy had to instead acquire it legally:

  • a non-zero amount would've not bothered;
  • a significant portion would've bought it on sale;
  • a significant portion would've bought it from a reseller.

Antipiracy arguments have always been fraught with erroneous speculation.

[–] MangoCats@feddit.it 1 points 1 day ago

Without erroneous speculation the numbers become trivial, pitiful, degrading...

[–] cheese_greater@lemmy.world 7 points 1 day ago (1 children)

Its the same way Onanism is killing a theoretical baby

[–] InternetCitizen2@lemmy.world 2 points 1 day ago

Pulling out is a felony abortion in Texas.

Kinda makes me want to engage in copyright infringement just to help boost the numbers. Not with AI, though.

[–] TIEPilot@lemmy.world 10 points 1 day ago (1 children)

4,500,000,000 Japanese Yen = 27,828,000 US Dollar

For those that are curious.

[–] MangoCats@feddit.it 5 points 1 day ago (1 children)

I'm more interested in ¥4.5 billion for 335 million views - are the actors really getting over ¥13 (8 cents) per view? Are the channel owners even averaging that? YouTube doesn't (usually) even pay 1/8th of that.

[–] TIEPilot@lemmy.world 3 points 1 day ago (1 children)

Yeah thats an insane pay out per view. Maybe they get extra for product placement or user generated ads in the videos?

I will admit I'm pretty ignorant on how these YT creators make so much money...

[–] MangoCats@feddit.it 3 points 1 day ago (1 children)

how these YT creators make so much money…

I think it starts with a very generous definition of "a view."

Then there's different rates for different viewers: https://proton.me/blog/what-is-your-data-worth-to-google

[–] TIEPilot@lemmy.world 2 points 1 day ago

Wow I'm in the upper tier of value as a "user". Its interesting (and dystopian) on what we are "worth" per view...