North Carolina

I’ve never understood why a company would put itself in this position. What’s the upside? Unless you’ve been living under a rock for the past few years, you know Charlie Kirk is a deeply divisive figure who could easily be described as a Christian nationalist who regularly made racist and inflammatory remarks. So what exactly do you hope to achieve by paying for a billboard like this and attaching your company’s name to it? At best, you alienate half your customer base for the approval of a small, loud minority. It’s like the “pillow guy” all over again, a perfect example of self-inflicted damage.

At least they make it easy to avoid them I guess.