Do you want it to be so complicated that no one you know in real life is able to use it for more than two weeks before they make some kind of mistake or change that deletes their entire message history and identity? Matrix

Do you want a slim chance that friends and family might use it, but you have to listen to privacy nutjobs tell you your app is a CIA NSA PsyOp and you might as well cc: potus(at)whitehouse(dot)gov all your messages, it's run by an american non-profit obviously it can't be trusted? Signal