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How effective are ads? (lemmy.ml)

submitted 2 months ago by wuphysics87@lemmy.ml to c/asklemmy@lemmy.ml

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In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer's attention. Have we just become numb to ads? Does targeted advertising actually yield better results?

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[–] Saltarello@lemmy.world 4 points 2 months ago (1 children)

For me not at all. I'm old enough to research & shop for what I need rather than impulse buy. Tech wise I ~~dont~~ very rarely see any ads at all thanks to strong ad blocking & general privacy consciousness. I try to stick to open source only & fediverse is the only social media I use. For YouTube I never sign in to so I'm not affected by the algorithm & never see ads on it ever (channels I like are in a Joplin note synced between devices). Broadcast TV is recorded via HTPC & ads stripped before episodes are fed into Jellyfin.

I dont "get" influencers. Even back in the day I used to ask why celebrities always put their name to perfume/aftershave as I'd only buy what I liked the smell of regardless of the brand/name.

Yeah, I know I'm an outlier, even my mates take the piss.

[–] GalacticGrapefruit@lemmy.world 1 points 2 months ago

I mean, you're not alone. I got so fed up with ads because it was always junk I needed but couldn't afford, or shit I already knew existed and had otherwise already acquired with satisfactory results. Not to mention ads following me around. I hated being haunted by a pair of sneakers across four websites.

It's not paranoia if you're right, dammit.