this post was submitted on 31 Jul 2026
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Yeah "See into the future". They've done the business analysis and determined the outcomes you gave. Apple has the confidence as a company to hold back even if the market wants them to do something and know they can hold firm through the irrationality of the market and come out the other side.
One has to wonder how companies like Google and Microsoft will fare when the financial engineering blows up in their faces. I'm guessing they think the government will bail them out.
Apple has always been unusually willing to sacrifice short term hype for long term positioning. That does not guarantee they are right, but it is a very different bet from spending hundreds of billions assuming demand will eventually justify the buildout. If AI demand disappoints, discipline suddenly looks a lot more valuable than scale.