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this post was submitted on 18 Jun 2023
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I will tell this nonstop, online advertisement (as a form of monetization) is pretty damn dated nowadays. You could give them literally a dollar every year and they would make more from you than serving you ads.
Unpopular opinion: I kinda feel like a reason ads are so popular nowadays is because it gives the user a way of feeling they are supporting a product/creator by doing pretty much nothing.
The ad industry is really secretive in general. There aren't many studies proving that targeted advertising even works. If the data was even slightly in the ad industry's favor, they'd release it. Their entire job is spinning things to look good.
I suspect that targeted advertising was invented to justify the existence of advertising companies as middlemen. Take for example the ExplainXKCD wiki. They just serve their own ads which are usually for tech products trying to reach Sysadmins. If every company did this, the ad industry would wilt.
They are popular, because it's a way to squeeze out extra money out of the users (often in addition to paying for the product) and since the software is proprietary the users often can't do anything about it.
Btw notice how most youtubers turned into salesmen that want to sell you something in each video and their sponsored segments are often minutes long.