Mildly Infuriating
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Card means that the price is what it could be anyway, but they decide to give it only to the customers who have the card.
Points are also just mark up in general prices that they could have given you anyway, but hide it as a "reward for points"
Well there's some truth in that it's not entirely it, the price is reduced because the data they get from tracking your spending habits has a value
They're not pushing people to these cards for fun
I feel aggrieved to not get the deal by not having a card.
If the card didn't exist everyone would get the benefit.
These companies charge people extra if they refuse to provide personal details and buying habits.
If you can't see a problem with that then I can't help you.
Thats pretty much what I mean - if you dont care then thats your problem. However, im trying to explain why other people dont like these cards and why its unethical for shops to offer them.
Its not merely your name and email. They would know your address, age, family situation, and which common maladies you suffer from like high cholesterol, headaches, diabetes, and so on. But thats just the information they collect directly at colesworth. They can exchange thus data with everyone else, and match up your visa card. So anything you buy anywhere really becomes part of the extensive profile they have.
You might not care about all that, after all... what difference does it make to you what ads you get shown or what a shop might think you might want to buy.
However, I just feel like thats none of their business. I shouldn't have to provide this wealth of information in addition to fair price for the goods I wish to purchase.
And what do those things cost somewhere that isn't using the dumb member card system?
You're not getting a deal, non-catdholders are getting shafted while you pat yourself on the back and the store sells shockingly detailed data about you.
It is very much so. This article only barely scratches the surface and with AI it is going to get a lot worse
That you couldn't give a hoot etc. shows that you don't really understand what is happening or are very naive. Nothing wrong with that, it's normal, but it is worth looking into a little deeper, especially stores like Tesco. When prices are already artificially higher than they should be, and they are trebling the price of some items to get people to get their cards, you should be wondering why. They are not only making money from selling the items to you, but from selling your data to others. They also use the data in many ways, probably many unethical. With that much power and money and what is going on around the world currently with lobbying etc. it is definitely something that should be looked at. You should look up personalised pricing as well as here and you might start to notice that you have paid for those trips to Alton Towers and Blackpool (probably twice over). With a few companies trialing software as we speak. New York introduced a law too.
As for the imaginary markup
Tesco
LIDL
ALDI (No discount card)
SuperValu 'sale' price but applicable to everyone not cardholders.
Dunnes Stores Same as above
Centra €0.59 same as above and Centra are known for being more expensive
They are also €0.49 in Londis, Gala, Daybreak and Costcutter (no online listings) and €0.59 in Mace and EuroSpar (also known for being expensive)
The list of products that it happens with is huge, you could check the same wherever you are.