The well has likely been poisoned in our generation due to the ongoing Palestinian genocide, which not only shows what a modern-day genocide looks like but also reflects the West's current contradictory desire to downplay the term "genocide" so that no one can say "what about Gaza." Incidentally, this is when natopedia changed its article title about Xinjiang from "cultural genocide of the ..." to "repression of the ..." I'd imagine it's hard to sustain a "muslim genocide" gimmick against the designated adversary when you're simultaneously pumping out actual depraved genocide denial articles like "Is there a genocide in Gaza? Why legal experts are split" or "Abusing the word ‘genocide’ about Israel is dangerous and spectacularly ignorant".

That doesn't mean they won't eventually reuse their propaganda. I was recently surprised to discover that the concept of the Xinjiang predecessor, the so-called "Holodomor" and "Ukrainian famine," was set in motion in the 1930s but only truly gained momentum in the 80s when Reagan launched a focused propaganda campaign, which can be seen in this Google ngrams. After the fall of the USSR, the newly independent Ukrainian state was compelled to adopt it as a national myth, using it to shame and later persecute political groups that sought to maintain ties with Russia which inevitably contributed to the present conflict. They aren't just targeting the current generation with this propaganda but also preserving a set of atrocity myth lore that can be dusted off and brought out if the timing becomes more opportune.