Web Design

Five years ago, I hired a UX designer with exceptional soft skills. Articulate in meetings. Diplomatic with stakeholders. Created beautiful presentation decks. Responded to Slack within minutes with encouragement and emoji.

Three months later, the project failed because they’d agreed to every terrible idea anyone suggested.

Seventeen stakeholder requests. Fourteen contradictory features. Zero pushback.

The product launched as a compromise nobody wanted, designed by a committee nobody asked for.

Their soft skills were outstanding. Their design judgment was invisible.

That’s when I realized “great soft skills” in a job description usually means “won’t challenge us when we’re wrong.”

Which is exactly what clients don’t need but desperately want.

(Like hiring a doctor who agrees with your self-diagnosis.)

Now I hire differently.