this post was submitted on 24 Dec 2025
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NVIDIA Puts 100-Hour Monthly Limit on All GeForce NOW Subscriptions (www.techpowerup.com)
submitted 17 hours ago by themachinestops@lemmy.dbzer0.com to c/technology@lemmy.world
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NVIDIA has announced that starting January 1, 2026, each GeForce NOW cloud gaming subscription will be limited to 100 hours of play time per month. The company is implementing its long-lasting promise revealed in 2024, with the option for users to purchase additional play time as needed. Under the standard Performance tier, which costs $9.99 per month, after the 100-hour play time is reached, users can buy extra 15-hour blocks for $2.99 each. For the Ultimate tier, priced at $19.99 per month, additional 15-hour blocks are available for $5.99 each.

Since months are averaged to about 30.437 days, any play time exceeding the 100-hour limit is rounded up to the next 15-hour block, potentially leading to extra charge if someone wants more play time. For instance, playing around three hours per day (approximately 91 hours per month) remains within the base fee, but playing four hours daily (about 122 hours per month) results in extra costs of approximately $15.97 on the Performance tier or $31.97 on the Ultimate tier.

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[–] floquant@lemmy.dbzer0.com 40 points 14 hours ago (6 children)

Aren't they making a shitton of money? They can't even use the usual enshittification excuses, this is just being greedy dicks.

[–] Lfrith@lemmy.ca 17 points 8 hours ago

Gamer Nexus said it best pointing it out that the tech bros want to do to computers what private equity did to the housing market of turning everything into subscriptions.

[–] Credibly_Human@lemmy.world 6 points 8 hours ago

They can’t even use the usual enshittification excuses, this is just being greedy dicks.

The usual enshitification excuses are companies just being greedy dicks, and more than anything, a lack of regulation enforcement existing to stop companies simply outspending other companies out of business.

[–] W3dd1e@lemmy.zip 5 points 8 hours ago

I’m guessing they want to sell more computing power to AI bc they make more that way

[–] Zorque@lemmy.world 28 points 12 hours ago

The excuse is, and has always been, "Because we can". Never think otherwise.

[–] Burninator05@lemmy.world 12 points 12 hours ago

There is little difference between enshitificstion and being greedy dicks.

[–] thegreatloofa@lemmy.world 10 points 12 hours ago

A shitton is not the amount they are aiming for. All is the goal.