this post was submitted on 24 Dec 2025
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Programming
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Selling something that doesn't exist yet is the key. A programmer is asking us how to start a business and talking about building something. The answer is not to build right now and instead do the sales work. The programmer and the salesperson are the same in this post, and alignment is guaranteed. The most important thing is sales and the programmer needs to focus entirely on the sales discipline.
And even more important, everyone's experience with sales people is missing the most critical part of entrepreneurship - selling before a product is even defined! It's not even about selling something that doesn't exist. It's about discovering the pain the customer is before deciding on what to build
Hi. While I can agree that sales thinking is important for a business, I don't want to be a con artist.
I already had experience to working with people as that, who sells things that don't exist yet. Everything was fine till people understand that super cool product they were promised is unreal to implement (so eventually it is a scam).
The alternative is wasting your time building something no one wants. If you're going to fail, fail to implement. It's easier, faster, and costs less. If you fail to sell, you can spend literally years building something that will never make money. The reason the developer wants to start a business is to make money, not build something that works without money
I agree with this and I plan to involve potential customers as early as possible so they can realistically say if this is something they are willing to pay for. I spend a year of building my current stuff and soon I plan to release an alpha version to validate my implementation. Even if it's shit - at least I earned a lot of experience from that implementation.
Read "The Mom Test". You should never ask people if they will pay for your product
Ok, thanks, I will try to read it