this post was submitted on 27 Dec 2025
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Nah. They definitely are using that now that their AI is competing in the market. But the enshittification started before Generative AI.
The main intention (from Google's on leaked documents) was to keep people on the page longer so they could view ads longer and potentially click through those ads.
That was Google's business model for years before AI.
I certainly believe that too but I could still always find what I needed immediately until the AI helper started appearing