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Technology
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There is an awkward gap where most services (not just YouTube) don't offer reasonable pricing for consuming small amounts of content. So if you consume a lot of YouTube, the subscription price is justified. If you consume very little YouTube, you can probably suffer through some ads. But if you're somewhere in the middle, there isn't a great option.
YouTube probably makes fractions of a cent off of ads on a single video it shows me, but I can't pay fractions of a cent to watch one video.
I'd consider this to actually be a pretty widespread problem across the internet, where it's frustratingly difficult to buy small amounts of content for a reasonable price. It's either the subscription or nothing for a ton of services.