this post was submitted on 31 Dec 2025
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All your suggesting to do is to constantly change words the second a corpo co-opts the meaning. That's a losing battle by only retreating.
Your energy would be better used informing people of the meaning of the word and using it correctly, rather than making entirely new words and trying to teach everyone what it means.
I want to see corpos spin "exploitation" into something positive.
It's far from impossible. For example, carnism is a (typically unconscious and unexamined) belief system held by the vast majority of people, and it says animal exploitation, and cruelty and violence against animals can be neutral or even good.
Does it use these terms? When you go shopping, do you sausage packs with any of these terms on the package in a positive way?
"Now with 100% more cruelty! These sausages were produced with extra violence!"
I have never seen any of that. Yes, the system is based on exploitation, cruelty and violence, but these terms are explicitly avoided in any business communication, just because it's impossible to spin them in a positive way.
Instead, meat packaging will show a happy cow on a nice pasture in the mountains, surrounded by untouched, pristine nature. Texts on the packaging emphasize how happy and well-treated the animals are.
There's no trace of high-density indoor farming, live animal transports or slaughter houses on the packaging.
Same with exploitative labour: Look at e.g. the Amazon website. Where do you see anything about them praising themselves for exploiting low-wage workers?