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I think you described those comedy videos inaccurately. The fun of those vids is seeing someone use only their face to pass judgement on stupid behavior. And the behavior clips they're observing are mercifully short. Such videos aren't nearly as popular as you're implying them to be. The vast majority of reaction videos are enjoyed for their commentary.
I’ve long since removed myself from the mainstream (I.e enshittified) social media, but my spouse loves to show me cute, silly or funny animal videos and I genuinely love the habit.
However, the pst year or two, I keep finding myself asking “who is this? why are the there?” since the actual silly or just cute video is only half of it, then the other half is just a bloke watching the same video I guess, but for whatever reason (I.e content theft and number go up game) included in the damn video that is the actual content.
I keep thinking it’s relevant somehow, like maybe their dog jumps out and does something funny in response to them watching a cute dog video, but no. The entire thing is just them silently watching and often not even nodding or gesturing like others here illustrate. More often than not, they simply sit there silently with a very neutral non-expressive face, then the video ends and there was exactly zero point to that (other than pumping out content for the algorithm with minimal effort I guess?). It’s a real fucking thing. It boggles the mind. Who wants that?
I asked my spouse why on earth would they ever choose to watch those when they can just skip and look for other cute stuff. It makes no sense to me. The algorithm should simply not suggest or serve those to anyone since in my mind, nobody would bother watching them. It genuinely fucks with my mind.
However, I’ve since learnt that the modern way of consuming even things like instagram is click on whatever on front page, then simply scrolling up/down or left/right for next videos without any chance to evaluate whether one wants to watch it or not. It simply toots new ones infinitely and I guess the users just… watch whatever comes?
It’s fucking ridiculous. The only reason those trend like they do, even for us millennials, the modern boomers, is because somehow somebody watched it once, or it was paid/promoted or something, then the algorithm just decides similar people will watch that snd suddenly perfectly normal and sensible people like my spouse end up watching some random fucking people sit still with nothing to offer, in an abrupt video, day in day out. It’s simply ridiculous.
But while I don’t get it and actively loathe the practice (I.e content theft and gaming the platforms in ways clearly not intended (or exactly as intended…)) I guess that’s just the way of the world now. I feel boomer enough even though I’ve barely passed 30 because I don’t get all the brainrot stuff and don’t get exposed to those since I no longer use social media I can’t curate myself like non-proprietary link aggregators, and I keep getting these surreal experiences that seem so completely nonsense to me.
Anyway, I just wanted to clarify that this kind of content is not niche, the instagrams and tiktoks of the world keep pushing exactly that kind of senseless shit to even regular millenials like my spouse and by their proxy, me. The feed is otherwise just cute animal videos basically. The half that isn’t, is cute animal videos with some visibly tired and uninterested streamer-looking bloke taking half the screen for no actual reason other than capitalism-driven modern social media practices.
My friends who have entirely different interests also get them. Like tech-savvy guys too, content is mostly technical or nerdy stuff, but a percentage of that just comes with some weird person staring in the screen on the bottom part of the video. It’s so stupid. Musicians whose feed is similarly specialized and in no way gen alpha tier brainrot or suspectible for nonsensical streamer content or whatever, have a part of the feed just be absolutely out-of-place rgb-light-headset gamer looking dudes just silently fucking watching and very occasionally perhaps even react with a singular nod before the video ends.
It is a real trend that seems to even inflict itself to the kind of people I would absolutely think would not ever watch any content like that, are not just your average people mindlessly scrolling, rather very sensible and extremely specialized in their interests kinds of people.
I am genuinely surprised that you do not seem to have seen this. Count yourself lucky. I count myself as one too, although I still occasionally have to be exposed to that shit when a cute otter video is pushed on my face and for a second, each time, I almost laugh at the fucking bloke just sitting there, each time a different dude. What nonsense.
They are stealing content.