this post was submitted on 25 Jan 2026
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[โ€“] DandomRude@lemmy.world 22 points 1 day ago* (last edited 1 day ago) (3 children)

Fun fact, which has unfortunately become completely meaningless since the US company Mondelฤ“z (formerly Kraft Foods) has bought the brand: Since around 2000, the Toblerone logo has featured a mountain, the Matterhorn, a well recognized symbol of Switzerland. Hidden in the silhouette of the mountain is a bear, the heraldic animal of the Swiss city of Bern, where the brand was established in 1908.

"Toblerone" is a play on words combining the name "Tobler," the surname of one of the company's founders, and "Torrone," the Italian name for honey and almond nougat. The brand name also includes "Berne," which is the historical English spelling for the city of Bern.

[โ€“] squaresinger@lemmy.world 10 points 1 day ago

The brand name also includes โ€œBerne,โ€ which is the historical English spelling for the city of Bern.

The brand name also includes "Bern", which is the historical German spelling for the city of Bern.

[โ€“] Blackmist@feddit.uk 18 points 1 day ago (2 children)

Haven't bought a Toblerone since they did this to it.

[โ€“] excral@feddit.org 10 points 1 day ago

Apparently I haven't bought one for some time either. WTF is this shit? That must be the most blatant and egregious case of shrinkflation I've ever seen

[โ€“] ZILtoid1991@lemmy.world 3 points 1 day ago

Toblerone no longer deserves my support!

[โ€“] Andy_R@feddit.uk 4 points 1 day ago

That was actually a pretty clever logo.