this post was submitted on 25 Jan 2026
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Are you talking about LEGO right now? I think the 75 year old privately held company might know what they're doing. It's a gimmick to spur conversation about their brand.
Are we talking about Lego now? The same storied institution that nearly folded entirely around 2003 to 2004? The same company that buy 2003 was losing about a million dollars a day?
Overexpansion, gimmicks, and other issues nearly caused the storage institution to stop existign in relatively recent history.