this post was submitted on 27 Jan 2026
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I was once a consultant for wine companies. I was working on helping establish a new wine brand. The client was really clear that they did not want to rely on the idea of terroir, nor their vineyards closeness to the ocean as selling points.
My boss thought the brand should use a bunch sails and anchor imagery to sell the terroir and the vineyard's closeness to the ocean.
I told him the client wouldn't like it as they'd been clear that's not what they wanted. He said I was wrong. If he'd told me the client was wrong that would have been fine but he insisted that I had heard it wrong and started gas lighting me.
Turns out the client felt they'd been really clear that they didn't want a brand that focused on the terroir and closeness to the ocean and refused to pay for that round of work.
TIL Terroir means "the complete natural environment in which a particular wine is produced, including factors such as the soil, topography, and climate"