this post was submitted on 29 Jan 2026
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Instagram puts way more than 30% on their ads when purchasing through iOS
If you buy 100€ of ad budget, they want you to pay an additional 42.5% apple service fee and additional taxes here in Germany.
If I do it through their ad center suddenly the taxes are already included in the budget so if I pay 100€ I get 100€. So in the end, Meta charges iOS users an additional 70% vs what they usually charge.
Are you purchasing ad space through Meta or Apple in the no fee scenario?