this post was submitted on 29 Jan 2026
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cross-posted from: https://lemmy.ca/post/59469059

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[–] Spezi@feddit.org 6 points 8 hours ago (1 children)

Instagram puts way more than 30% on their ads when purchasing through iOS

If you buy 100€ of ad budget, they want you to pay an additional 42.5% apple service fee and additional taxes here in Germany.

If I do it through their ad center suddenly the taxes are already included in the budget so if I pay 100€ I get 100€. So in the end, Meta charges iOS users an additional 70% vs what they usually charge.

[–] BigDiction@lemmy.world 1 points 7 hours ago

Are you purchasing ad space through Meta or Apple in the no fee scenario?