this post was submitted on 29 Jan 2026
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Pick European Chocolate (lemmy.world)
submitted 2 weeks ago by skepller@lemmy.world to c/buyeuropean@feddit.uk
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[โ€“] RunawayFixer@lemmy.world 1 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

It's actually the reverse. A bit of history:
Belgium used to have laws concerning the composition of both chocolate and mayonnaise. Afaik, they've both been abolished for about 2 decades now because it was deemed protectionism by the EU.

The chocolate law was replaced by a regional protection for "Belgian chocolate". By law, chocolate can only be marketed as Belgian chocolate if it adheres to the rules of the old law and is produced in Belgium. Which has been a huge marketing win for Belgian chocolate producers.

If I remember correct, the loss of the mayonnaise law lead to a massive sales boost for Devos Lemmens because buying that brand was the easiest way to make sure that you were buying real mayonnaise. Nowadays, most mayonnaise for sale in Belgium is clearly marked with things like "made according to traditional Belgian recipe", but there's no law anymore that is stopping Germans from trying to sell their mayonnaise as mayonnaise in Belgium. Aldi did try selling German mayonnaise for a while, but Belgians weren't buying it, so they've given up and they're now selling both Devos Lemmens and a store brand that is made according to the traditional recipe.

Edit to add: So there is a law for Belgian chocolate, but afaik there's no anti milk provision for dark chocolate in that law.

[โ€“] elucubra@sopuli.xyz 0 points 1 week ago

Please, don't bring logic or facts into my anonymous conversations with random, unseen, strangers on the internets.