Buy European

Toney is also ethical chocolate as the aim is to make the chocolate trade more fair for chocolate farmers. That's also why it's a bit expensive and it's why it is divided the way it is. It's a symbolic representation of how unfairly the chocolate industry distributes the wealth. Next time you buy a Toney bar, try and read the text inside the wrapping paper. Their mission is stated there if I remember correctly.

I'd gone through about three bars (not in one sitting, lol) before I realised it's not Tony Chocoloney, it's Tony ChocoLONELY. And I felt bad and sad.

I still really want to visit their shop in Amsterdam though.

But you can break off fun, quirkly-sized chunks!! Didn't I see somewhere it was supposed to be a map of something?

Also, I had no idea until this post that it wasn't made in the US. I love Chocolonely.

Edit, from the Chocolonely site:

Why are your bars unequally divided?

It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 180g bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.

And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon.

I got pistachio spread in Aldi and the taste is similar it made me realise how it is all the same base ingredients, sugar and oil.

And who doesnt remember the exquisite chocolate made by Chupa Chups and Haribo

Also, Nutella adapts its recipe for different EU countries. The poorer countries get more sugar %. This was warned about in EU Parliament some time ago but I don't know if it's actually been put under control.

Isn't palm oil also cheap and tasteless in comparison to cocoa butter? So not only is it bad for the environment but it also just kinda sucks

Several years ago my daughter's school had a trip to a (small, local) chocolate factory.

For part of the trip the children queued up to dip a marshmallow into a vat of chocolate to taste it.

My daughter was one of the first in the queue, ate hers and went to the back of the queue for a second one... I was so proud 😁

And they have their own fair sourcing of cocoa with no slave/child labour

Yep, it's a Dutch brand!

Lindt isn’t that good. They market themselves as premium but they kind of fail from a flavour perspective. Completely flat and uninteresting.

Hershey's chocolate is so disgusting. They literally add vomit flavor to it.

Completely unasked-for protip if you ever find yourself in Zurich - do the Lindt Home of Chocolate tour (building is fucking gorgeous and the tour is pretty cool), but don't be a sucker and visit the shop in the lobby. There's a factory outlet at the back of the property.

I know as a random American, chances are you won't need this information, but I feel I got played when I walked out with my fancy bag of redic-balls expensive chocolate a few months ago (part of that was the CAD > CHF exchange rate, but still)

I don't even know for sure if the chocolate is less expensive at the back, but noting the number of Swiss coming out of the outlet v. The Home of Chocolate, and difference in bag quality, it probably is.

Also you might see these cars on the way back there, which are adorable af.