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Zoom CEO says workers can't build trust or unite... on Zoom
(www.theregister.com)
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Unless he doesn't believe zoom is intended to solve the problem of remote work.
There's a difference in scale of making a zoom call occasionally to add flexibility and having your entire business run off zoom for its day to day. Some things you'd want to solve for in the second but not the first case: Remote learning, team building events, snack distribution.
Offloading the entire office experience to remote isn't as easy as just using a video conferencing app.
Remote work fucking MADE his company into what it is today. Nobody even heard of Zoom before the pandemic. They were a nothing company with a shitty product amongst many. He knows this very well, he just can't keep his own micro-managing inner asshole down.
And yet it still won't solve all the remote work issues. There is no silver bullet
I've been working remotely in game development for 10 years. A highly collaborative field. Requiring artists, producers, engineers, designers, QA, and marketing all communicating across levels. Meaning junior designers need to talk to lead engineers and everyone wears many hats.
You are completely correct. In fact, zoom is a terrible system to use. I highly recommend no one use it for remote work. Use Google meet, discord or mumble for persistent voice and video. Use slack, discord, or teams for text. Use Google docs or confluence for document sharing. Use trello, Asana, jira, or hacknplan for task planning. Use Miro for idea boards.
You need a full suite of services but not in a single field would I recommend zoom. It's such a bad piece of software that I'd literally recommend jitsi over it.
This is probably why they are returning to the office. Their software is so bad they'd have to use something else to be productive and the best way to save face there is to say that your software isn't unique and that no software can replace physical offices. In reality you have full business that have been remote for decades without problems. Business that require far more collaboration than zoom.