this post was submitted on 12 Feb 2026
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Social media and FOMO plays a huge part in that people tend to follow what's "trending" on social media and accordingly follow "influencers", so why some places like La Union, Coron, Siargao, Sagada, etc. receive a lot more tourism -- and sometimes in excess -- than others with comparable features and services.
But then tourism can also be a double-edged sword in that no thanks to a weakened yen, the Japanese are feeling the pressure of excess tourism and want to set limits on visitors for specific impacted areas such as Kyoto, and trying to promote tourist destinations that are lesser-known. That encroaching opportunism is already causing negative issues such as overpricing, inefficiency, and poor facilities repelling foreign tourists from making repeat visits.