this post was submitted on 21 Feb 2026
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So I was on Twitter doing my normal agitation posting, trying to catch the attention of people. When I saw Madeline Pendleton post a response to some rich jackass talking about how Marx didn't consider how good suede jackets feels. It's probably important to mention the jacket is also a designer jacket that costs over $7,000

Madeline, of course, responded that Marx did, in fact, consider this problem, and it is a problem of commodity fetishization.

After having a small discussion with Twitter communists, they're convinced she's wrong because she's utilizing "commodity fetish" in the wrong way. They think she's using it as this dude is worshipping the commodity, but I think she's arguing the dude is attempting to associate mythical value to this object in order to justify the extreme cost of a jacket.

When I asked for more clarification, I also got linked a 169 page book instead of a section from that book which is just so helpful when you're trying to understand a very critical hyper-specific concept that probably doesn't need a full 169 pages to explain it to you.

One, I feel like communists on Twitter are splitting hairs to attack Madeline over something that feels like it's probably just a miscommunication between concepts, two I kinda feel like Madeline has a pretty good argument to hear that this is, in fact, commodity fetishism the way that Marx describes it in Capital.

When I asked for clarification, since I got linked to a Wallace, Sean quote and a 169 page book on why the economy doesn't exist, I figured that @Cowbee@hexbear.net might have some actual good information to help a budding Marxist understand what's going on here.

Mostly stupid and dramatic. I am curious to know who is right and where I can find more information on commodity fetishization.

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[–] dastanktal@hexbear.net 8 points 3 days ago (1 children)

So because og dude didn't criticize or praise the price of the commodity and just focused specifically on use value this has no bearing on commodity fetish because he doesn't use these things to justify the value of the item? Especially since these things dude talks about has no bearing on the labour that goes into the jacket

[–] WokePalpatine@hexbear.net 8 points 3 days ago* (last edited 3 days ago) (1 children)

Capitalists using perceived 'value' to raise the price of supposed luxury goods is a separate phenomenon from commodity fetishism.

One thing to note with Marx and his writing with capital is #1 he writes about it in motion, never in stasis freeze-frame. And #2 capitalism is a relation between people/society, not a relationship between things or even people and things.

So for instance people can charge highly for new goods or "luxury" goods because the actual labour costs, etc. are obscured from the buyers since all they see is the final price, but they're not obscured from rival capitalists who would try to make a similar good on the market. The competition, over time, and not in some magical freeze frame moment like the OP guy is trying to analyze the price of suede jackets here, will drive the price and the rate of profit for these goods down. Their perceived value and sale price are temporary and socially-dependant like almost everything in capitalism.

We can already see it over the arguments from other Twitter shitlibs like DieWorkwear guy over whether Chinese bootlegs are actually the same quality as "genuine" Chanel, etc. goods because the social need to not look poor is clashing with the up-charging from luxury brands and Chinese competition is breaking the illusion that this stuff is worth the prices.

[–] dastanktal@hexbear.net 2 points 2 days ago

Yeah, apparently the concept of charging more for luxurious items is something called mercantilism. I don't know, I need to look more into it, I just found out about the concept.

So since OG Dude doesn't include anything in his analysis about exchange value, there's no commodity fetishization going on here is my understanding about it.

It could be a marxian concept, but in this case, it's not commodity fetish.