Privacy

That's probably pointless. You should only use it for piracy, bypassing content filters, regional blocking, and things like that. Otherwise you're just wasting money/hurting your internet speed for zero benefit.

A VPN only offers marginal protection from tracking, since it only hides your IP address. Most tracking happens in the browser, via cookies and fingerprinting techniques. The only reliable way to protect yourself against that is Tor, and you should not use Tor with a VPN.

I like Mullvad and I am a happy customer, but this misleading advertising is kind of a bad look IMO. It's good to raise awareness of this serious issue, but they're clearly trying to profit off of consumers who don't understand the product they're selling.