this post was submitted on 12 Mar 2026
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[–] MalikMuaddibSoong@startrek.website 8 points 11 hours ago (1 children)

They are in the middle of — it’s not just drinking from one firehose, there’s probably ten thousand hoses. And so everything is just happening slower as a result of this massive time of transition. And that is not exclusive to Star Trek.

As a corporate drone I see this as an absolute win.

The odds are near their highest that Academy will be rubberstamped simply because it passes a triage check and they’re too busy to bikeshed the details.

[–] ValueSubtracted@startrek.website 9 points 10 hours ago (1 children)

I am absolutely okay with Star Trek being just one of many franchises they're managing, and not the largest or most prominent.

In the case of SFA, I do think they'll be looking closely at the demographics - are they actually reaching the younger audience they were hoping to reach? I think that's far more important than "was it a top 10 show" or whatever other limited metrics are available to us.

[–] StillPaisleyCat@startrek.website 9 points 10 hours ago (1 children)

Even many of the perpetual doomsayers on other platforms are bending to acknowledge that SFA is tenaciously sticking at a rank of #1 or 2 on Amazon Channels.

It’s sinking in that SFA is pulling viewers but not Paramount+’s existing demographic — which means that it’s achieving what it was designed to do.

[–] haverholm@kbin.earth 8 points 10 hours ago (1 children)

This is hugely important, and good to hear it's going that way. As established Trek viewership enters our "extinction period" (ie., middle age and beyond), it's super important that the show reaches new demographics.

SFA definitely bobs up in rank on Thursday/Friday/Saturday and falls off the rest of the week, but the interest shown on Amazon Channels is consistent across many countries, and not just in the United States.

Paramount will have the hard and detailed viewership data to make decisions — not just US-based brigading on social media aggregators.