this post was submitted on 11 Mar 2026
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337
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 3 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
300 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] Appoxo@lemmy.dbzer0.com 10 points 2 days ago (2 children)

Tinfoil hat aside, that could also be due to how disruptive it is in the tech world.
Maybe it's just a literal bomb to everyone involved in decision making and now making the waves in the news.

[–] MerryJaneDoe@lemmy.world 6 points 2 days ago (1 children)

It could be.

But I don't see any other PC/laptop reviews by this author. He writes mostly about cybersecurity. And his Neo articles seem a bit...biased. Compare to his other articles, which are well-researched. Example:

https://www.csoonline.com/article/563017/wannacry-explained-a-perfect-ransomware-storm.html

My guess is either someone is posting articles in his name, or he's taking a free Neo in return for a positive review.

[–] Appoxo@lemmy.dbzer0.com 2 points 1 day ago

Maybe just a bit of both.

My guess is either someone is posting articles in his name, or he's taking a free Neo in return for a positive review.

And a bit of both for that as well.

[–] T156@lemmy.world 4 points 2 days ago (1 children)

It's also quite unexpected, given that it's Apple, and they've traditionally made more expensive machines, with worse hardware. In my country, for example, it is nearly unheard of for a new Apple computer to cost less than four digits/US$800+.

Particularly at a time when it's more typical to hear of new computer prices going up instead, due to shortages.

[–] Appoxo@lemmy.dbzer0.com 1 points 1 day ago

I was very surprised to hear how reasonable (to some degree lol) the iPhone and macbook was priced.

Very hard to deny that they are very interestingly priced.