this post was submitted on 11 Mar 2026
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337
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 3 days ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
300 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] MerryJaneDoe@lemmy.world 6 points 2 days ago (1 children)

It could be.

But I don't see any other PC/laptop reviews by this author. He writes mostly about cybersecurity. And his Neo articles seem a bit...biased. Compare to his other articles, which are well-researched. Example:

https://www.csoonline.com/article/563017/wannacry-explained-a-perfect-ransomware-storm.html

My guess is either someone is posting articles in his name, or he's taking a free Neo in return for a positive review.

[–] Appoxo@lemmy.dbzer0.com 2 points 1 day ago

Maybe just a bit of both.

My guess is either someone is posting articles in his name, or he's taking a free Neo in return for a positive review.

And a bit of both for that as well.